Long-Term Content vs Short-Term Content. How to Create a Long-Term Content Marketing Strategy?
Long-Term content vs short-Term content. How to create a long-Term content marketing strategy? Creating a long-term content strategy is essential for your business. It helps you to focus on the big picture, and don’t get trapped in the endless hustle of creating social media short-term content. Having long-term content such as blogs, podcasts, and YouTube channel gives you more freedom, more flexibility and the possibility to content with your audience on a deeper level. Social media platforms change so fast. You cannot really predict how the algorithm will behave in the future and for how long these platforms will exist. Moreover, you don’t own these platforms. They can definitely give you some exposure and can help you to get discovered by people who probably won’t be able to find you otherwise. But if you don’t create long-term content you lose a chance to get ranked in search, build deeper and more meaningful relationships with your audience, drive traffic to your website, build your brand authority and get more leads for your business. Content marketing is a long-term game, it’s a marathon, but not a sprint. Usually, it takes time, patience, effort, and persistence to get the results you want from the long-term content you create. It takes anywhere from six months to a year to start seeing results. The long-term content you create doesn’t have an end date, unlike paid ads and short-term social media content. While it does take a lot of time to create it, you need to always have a big picture in your mind. Long-term content will always have a higher return on investment (ROI) than any social media content you will create. Long-term content will last for years and it can be repurposed and adapted to all your social media platforms effortlessly. Can you imagine the time and effort it will save for you in the future? What is a long-term content When I speak about long-term content, what do I mean by that? Long articles, blogs on your website Digital products like workbooks, e-books, paper books, how-to manuals Long and extensive case studies Podcast episodes Long YouTube videos Creating long-term content usually means creating more extended, in-depth content rather than just creating social media posts or short videos. It takes more time, and more research to produce. The goal of long-term content isn’t to bring you and your business immediate results, but rather to build long, lasting, trustworthy relationships with both your potential and existing clients. It helps you to start building brand awareness, and your audience in a more sustainable way. For your long-content strategy to be successful you need to be committed, consistent, and create specific goals. What would you like to achieve with your long-content strategy? It can be building brand awareness, and trust, positing yourself as an expert, building a loyal audience of true fans, getting more leads or driving website traffic. In addition to this, a long-term content marketing strategy can help to grow your business in a more sustainable way. It will allow you to connect with your audience in a deeper and more authentic way. I believe that every small business owner, and creative, should be creating long-term content. Yes, it might take time, commitment, and effort, but remember that building a sustainable business takes time. Long-term content can help you to start building a foundation and long-term results for your business. Sharing free information and adding value to your audience is essential. Don’t be afraid to give away too much free information. Be generous, add value, and care genuinely about your audience when you create your long-term content pieces. For your content strategy to work, you need to be both creating long-term and short-term content with a focus on long content-term content. Short-term content advantages and disadvantages A long-term content strategy should include both long-term and short-term content, but the emphasis should always be on long-term content. What are the main advantages of short-term content? Short content is easier to consume and digest by your audience. People can consume your social media content faster and take immediate action. But remember that it’s you who should guide them and encourage them to take action. It can help you to grow and get more exposure faster. Being present on social media and creating consistent content can help you and your brand to get discovered by people who won’t be able to find out about your otherwise. Short-term content allows you to experiment and create content with less commitment. Short-term content allows you to create various types of content like videos, posts, stories, pins, and carousels, which give you an opportunity to appeal to different people. As we’re all different and prefer to consume different types of content. Your goal is to try creating different types of content, to experiment to see what works for you, and what you enjoy creating. Short-term content can help you to find your voice and your unique style. Quality content is always better than quantity. But by creating a lot of different content you can try different things, have more freedom, discover yourself and your core values, create your unique value proposition, find your voice, build your self-confidence, and courage and learn. It will help you to build your courage, consistency and confidence. The more content you create the more confidence you will become. You need always focus on taking action, even if you don’t know what your niche is, or how you would like to show yourself in the world. The action of confidence comes first and self-confidence comes after. The more you wait, the more uncertainty you want to have, and the more lost you feel. Waiting makes you lose momentum and makes you doubt yourself. You will figure out everything through a creative process, you just need to start. I started to find more clarity the day I started to take action and show up even though I felt lost. Short-term content is faster to create It does
How to Overcome the Fear of Selling and Improve Your Sales
How to overcome the fear of selling and 18 tips to improve your sales Why are we afraid of selling “I’m afraid of rejection.” “I’m not an expert.” “Nobody will buy from a stranger.” “Who am I to sell it?” “I don’t want to be too pushy and too salesy.” “I’m afraid of failure.” “I don’t know how to speak about my products and services.” “I’m afraid of criticism.” “Nobody is interested in my products and services.” “I hate selling.” How many times did you say to yourself something like that and limited yourself with this negative self-talk? As I mentioned before selling isn’t something we’re taught to do, so it feels alien to us. I encourage you to go and find out what is the root of your fear. It can be a combination of fears, and some fears you experience are very personal. Being aware of your fears and where they come from is the first step in overcoming them. I will list down below the most common fears you might struggle with. Fear is nothing more than an unpleasant feeling. Thoughts play an important role in creating, maintaining, and exacerbating our fears. The best way to deal with them is to notice them, name them and neutralize them. Maybe you will find some fears or a combination of fears that resonate with you: Fear of being perceived as salesy and pushy. Nobody wants to be viewed this way. And to be honest it almost seems like something criminal. “Oh my god, what if they see that I’m selling or push my products and services too hard?” So what? The truth is that if you never speak about your products and services nobody will ever buy from you and won’t even know what you offer. If the way most business owners out there sell seems alien to you, and it’s not aligned with who you’re, you can always choose your own way of selling and speaking about your offer that feels good and authentic to you. There is no right or wrong way of doing things. There is only one way that works for you and that feels aligned with you and your business. So go ahead watch other people, try different techniques and find out what works for you and your business. If you never try, you will never know. The fear of not being liked and accepted by everybody. Our whole lives we were taught to fit in, not to speak up our minds, and not be different, so there is no wonder we want so desperately to be liked and accepted by everybody. It’s scary to be different, to be seen, to speak your mind openly, to express your point of view. And if you do it, most likely not everybody will like you and it’s okay. On the other hand, it gives you the possibility to find your tribe, connect with them on a more deep level and provide value to them. You don’t need millions of people to have a successful business. And getting rid of the wrong people is the best thing that can do for yourself and your business. The fear of rejection. Nobody likes hearing no, it can be a scary word for many people. But the truth is that rejection is part of being human, a part of being a business owner. It’s in your power to decide how you see the rejection and whether you take it personally. Rarely rejection is about us and tells something about our skills or who we’re. There can be people who are just not the right fit for you, people who don’t need your service just yet, people who don’t know that they need your offer, or people who don’t know you good enough yet to be ready to buy from you. In rare cases it can be about you, but why take it personally? The bottom line is when you separate yourself from rejection and don’t let it heart your ego, your life gets easier and much more full of joy. You start to handle the rejection so much easier too. Fear of failure. It’s similar to the fear of rejection. As much as we are taught to avoid failure at any cost. Failure is nothing more than a natural way of learning. You will experience failures in your business and it’s okay. Failure can teach you much more than success. So don’t take it personally and don’t beat yourself up. Learn from it and move on. Just think about it, if beating yourself up was a good way to change your behaviours wouldn’t you be perfect by now? Failure can hurt, but it’s up to you to decide what to do with it next. Fear of criticism. Nobody likes being criticized for what they do. We can be criticized for our products or services, for the way we sell, or maybe even for our point of view. And if you have a very poor self-image, if you don’t believe in yourself and your service, criticism can hurt a lot. We give our power away to other people and let them tell us if we’re good enough, we let them define us. Remember that you’re worthy and good enough and it’s up to you to decide how you view yourself. People with a strong sense of self-worth and self-image re-bounce from criticism so much easier. They believe in themselves and in what they do and don’t wait for external validation to make them feel good and prove their self-worth. So if you struggle with your self-image it’s probably something that you need to work on. There are many great exercises and everyday practices there you do to help you with that. Try not to take criticism personally. Often in any criticism, there is some part of the truth. Use it as a possibility to grow and improve. Try to learn to distinguish constrictive criticism from hate and be very aware
10 Tips for Writing an Effective Service/Sales Page
10 Tips For Writing An Effective Service/Sales Page Your service page is probably one of the most important pages on your website. It’s rarely a good idea to just have your services listed on your homepage unless you have a simple landing page. The main reason for that is when people search for solutions to their problems on the internet, they will almost never search for a particular person or company. They will directly search for a solution to their problems. And you want to make sure that they can actually find what solution you offer for their problems. Your website is a tool. The primary end goal of any website is to sell your products or services. Of course, it all starts with attracting your target audience building trust, and connection, which can lead to a potential sale. It takes time, trial and error to create a well-performing service page. Especially when it’s something you have never done before. Don’t believe when some experts and gurus out there promise you quick results and quick sales, just because you created a product or a service and put it on a landing page. Do you believe in what you have created? Does it something that your audience actually needs? Do you even know your audience? Is your website copy clear? Can your potential clients find easily answers to all their questions and objections they might have concerning your offer? If your service page doesn’t work and doesn’t convert the way you expected it to, are you ready to work to improve it, and don’t take your things that didn’t work personally? But instead, use this experience to grow and improve it? There are many things to take into account when you write your service page. But there is a structure you can use to create a great service page. One page per service You can have a lot of different services and sometimes they can be not connected, and created for different audiences. There are many experts that say that you need to have one primary service on your website, and use the same keywords to make your website searchable and known for this very specific service. So make sure when you choose the name of your service or course that it’s clear and can be found. When you have many different services that aren’t connected at all, it’s when having a separate page for every service you offer is the best solution. A person who is interested in your one-on-one coaching sessions might be not the person who is interested in your courses or group programs. It helps to get rid of confusion and speak exactly to your ideal client. It will allow you to have the whole page to speak in detail about your offer, and its benefits, address all the reservations, describe the process, answer the questions, and provide testimonials or case studies. One service per page is better from an SEO and promoting perspective as well. You can create a separate title and a description for every single page and its service. So when you promote your offer is so much easier to advertise. You send people to exactly the page they would like to see without any distractions and unnecessary information. It’s so much easier to make up your mind and take the decision when you don’t have 10 choices and distractions. Even if you have a separate page for every service you offer, you can still have a general work with me page. It’s the page where you can list all your services, and provide a brief description with a button if your website visitors would like to learn more about a particular service. Provide the most important information first Be very specific from the first sentences on your website page. You want to be clear, and specific and let your website visitors know what is it that you offer. Values people’s time. Your goal isn’t to make people stay on your sales page s long as possible, but to get rid of people who are not a good fit right away. When you create a copy from this place, it has more clarity and it’s easier to write. Later you can continue your copy by addressing the biggest objects, and pain points they might have, show them that you understand what they are dealing with and finish with a promise and benefits of your products or services Let your website visitors know that you understand them, that you empathize to them and that you can provide the best solution to their problems. Start with a great value proposition Your values proposition is a short statement that summarizes what your business offers and to whom. You can also add some information about what makes your offer, different and unique. It can be a short heading+subheading, heading+short paragraphs of text, headings+video or any other form. Choose the type of value proposition that suits best you and your business. I won’t go into details on how to write your value proposition in this blog post, but here is a simple formula you can use to help you: I help (audience/niche) to (achieve result/solve the problem) by (service/product). Creating a good value proposition demands you know your audience and your offer. Always finish your value proposition with a call to action (CTA). It’s mostly done for people who are familiar with your offer, or maybe they have already read the page and come back to it and would like to book a call or buy your course right always. Here are several examples of great value propositions to inspire you: You can see a clear heading, a promise that these email marketing software gives to their potential clients, a very brief text section for who this offer is, some visuals to give an idea of how your email will look, and CTA. In the Convert Kit case, they reassure their prospects with a free trial, make people