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How to structure a perfect blog post
People can start blogging for different reasons. Some people start blogging because they are passionate to share their knowledge on a particular topic, and some people start a blog because they want to benefit their business. Even though blogging doesn’t have a direct purpose to sell your products or services right away, it can still benefit your business and attract the right people in a long run.
The main purpose of blogging is to inspire people, share pieces of advice and make them take some kind of action. To do that, your blog post needs to have a certain structure, it should be written intentionally.
When you have a structure or a system, it can even help you to write more easily. When you have a process in place, it can help you to cope with the resistance and with being overwhelmed by staring at a white empty screen.
Start with a heading
The heading is a very important part of your blog post. Make sure that it’s relevant and short, and that it grabs your potential reader’s attention and makes them curious. Make sure that it’s not clickbait, and that it describes truly what you will be talking about in your blog post. Click baits may be good to attract any attention, but if a potential reader doesn’t find the information that she was hoping to find, it will be very disappointing and it will ruin the user experience of your website and the impression of your business in general.
Make sure that you choose a blog topic that is relevant to your niche. You can have many different categories in your niche, which gives you a bit of creative freedom.
Doing keyword research can be useful, but don’t forget that you’re writing for people, not for search engines. There are many good tools you can use to help generate headline ideas.
You can use Pinterest, check others bloggers in your niche, use Google Trends, as well as use a Google Chrome extension called Keyword Surfer.
To my mind, the strategy should be always mixed with your passion. Because when you just write for search engines, when you don’t care about the topic you speak about when you’re nervous about sharing too much information, you won’t be able to find inner resources to stay consistent and see the results you want.
Introducation
The introduction is an important part of your blog post as well. It gives your reader the gist of everything you will be speaking about in your blog post’s main body. It will entice your reader to start reading more.
It can wake up the interest and curiosity in your reader and make her stay and finish the whole blog post. It shouldn’t belong and be complicated.
Main body
The main body of your post should solve a problem, provide tips, and explain your ideas clearly.Â
Whenever you promised to talk about it in your headline and your introduction, you should do it in the body of your blog post. It’s probably the most important part of your blog post when you should uncover the topic in more detail.
Make sure to separate your text into smaller chunks, you can use sub-headlines to help to do that. It makes the text more readable and allows your reader to scan the information more easily. We know that people don’t read on the internet, in most cases, they scan the information. So it’s up to you to make this process easier for your reader. Sentences should be concise.Â
Another important thing you might need to consider is the way you organize the text on the page. Make sure that it’s not too close to the edges of the screen. It should have enough white space from both the right and left sides. The text should be placed in the middle of the web page. It makes it even easier to scan. Your reader should not move her eyes too much every time she wants to read a new line.
Conclusion
Conclusion tends to be missed a lot sometimes, although, it plays an important role in the overall perception of your blog post.
It helps to wrap up everything you said before and it gives a possibility to leave your reader with something meaningful to keep thinking about when she finishes reading your blog post.
The conclusion can be short and precise. You can give a short overview of everything you spoke about before. You can inspire your reader to take action.Â
Call to action
This section is huge and shouldn’t be missed! You won’t have something for readers to do when they finish reading your blog post. It’s you who should be leading them on your website and tell what to do next. You’re the leader here.
You can have many different types of CTAs after your blog posts. It can be an email subscription form, a CTA to book a free call with you, CTA to check your services, or maybe an invitation to read some other blog posts you have. Don’t hesitate to be creative and try different things on to see what works for you.
Final thoughts
You start a blog for a reason. Don’t create content just to create content, make it intentional, and related to your niche. Organize and structure your blog posts in a certain way and have a clear and precise CTA after every blog post.
Don’t make your readers guess what to do next, lead them through your website and your blog posts. Educate, inspire, and create a connection with your audience. Let them know you better, and make them trust you through your blog posts.