How to Structure Perfect Blog Post
How to structure a perfect blog post People can start blogging for different reasons. Some people start blogging because they are passionate to share their knowledge on a particular topic, and some people start a blog because they want to benefit their business. Even though blogging doesn’t have a direct purpose to sell your products or services right away, it can still benefit your business and attract the right people in a long run. The main purpose of blogging is to inspire people, share pieces of advice and make them take some kind of action. To do that, your blog post needs to have a certain structure, it should be written intentionally. When you have a structure or a system, it can even help you to write more easily. When you have a process in place, it can help you to cope with the resistance and with being overwhelmed by staring at a white empty screen. Start with a heading The heading is a very important part of your blog post. Make sure that it’s relevant and short, and that it grabs your potential reader’s attention and makes them curious. Make sure that it’s not clickbait, and that it describes truly what you will be talking about in your blog post. Click baits may be good to attract any attention, but if a potential reader doesn’t find the information that she was hoping to find, it will be very disappointing and it will ruin the user experience of your website and the impression of your business in general. Make sure that you choose a blog topic that is relevant to your niche. You can have many different categories in your niche, which gives you a bit of creative freedom. Doing keyword research can be useful, but don’t forget that you’re writing for people, not for search engines. There are many good tools you can use to help generate headline ideas. You can use Pinterest, check others bloggers in your niche, use Google Trends, as well as use a Google Chrome extension called Keyword Surfer. To my mind, the strategy should be always mixed with your passion. Because when you just write for search engines, when you don’t care about the topic you speak about when you’re nervous about sharing too much information, you won’t be able to find inner resources to stay consistent and see the results you want. Introducation The introduction is an important part of your blog post as well. It gives your reader the gist of everything you will be speaking about in your blog post’s main body. It will entice your reader to start reading more. It can wake up the interest and curiosity in your reader and make her stay and finish the whole blog post. It shouldn’t belong and be complicated. Main body The main body of your post should solve a problem, provide tips, and explain your ideas clearly. Whenever you promised to talk about it in your headline and your introduction, you should do it in the body of your blog post. It’s probably the most important part of your blog post when you should uncover the topic in more detail. Make sure to separate your text into smaller chunks, you can use sub-headlines to help to do that. It makes the text more readable and allows your reader to scan the information more easily. We know that people don’t read on the internet, in most cases, they scan the information. So it’s up to you to make this process easier for your reader. Sentences should be concise. Another important thing you might need to consider is the way you organize the text on the page. Make sure that it’s not too close to the edges of the screen. It should have enough white space from both the right and left sides. The text should be placed in the middle of the web page. It makes it even easier to scan. Your reader should not move her eyes too much every time she wants to read a new line. Conclusion Conclusion tends to be missed a lot sometimes, although, it plays an important role in the overall perception of your blog post. It helps to wrap up everything you said before and it gives a possibility to leave your reader with something meaningful to keep thinking about when she finishes reading your blog post. The conclusion can be short and precise. You can give a short overview of everything you spoke about before. You can inspire your reader to take action. Call to action This section is huge and shouldn’t be missed! You won’t have something for readers to do when they finish reading your blog post. It’s you who should be leading them on your website and tell what to do next. You’re the leader here. You can have many different types of CTAs after your blog posts. It can be an email subscription form, a CTA to book a free call with you, CTA to check your services, or maybe an invitation to read some other blog posts you have. Don’t hesitate to be creative and try different things on to see what works for you. Final thoughts You start a blog for a reason. Don’t create content just to create content, make it intentional, and related to your niche. Organize and structure your blog posts in a certain way and have a clear and precise CTA after every blog post. Don’t make your readers guess what to do next, lead them through your website and your blog posts. Educate, inspire, and create a connection with your audience. Let them know you better, and make them trust you through your blog posts.
7 Reasons Why Your Small Business Website Needs a Blog
7 reasons why your small business website needS a blog Having a blog can benefit your small business in so many different ways. It doesn’t matter if you’re a service business, sell products or sell your art. Even if you don’t like writing, or you have no idea how to do it, it’s totally okay. It’s a skill that you can learn and master, like any other skill. Nobody is born a professional writer. There are actually many different ways you can blog. If you cannot find time to write long and informative articles on your website, or maybe you don’t enjoy writing at all. You can always make a short video on Youtube, do microblogging on your social media, or do a podcast. I believe that it’s important to find your voice and to find a way to show up that you genuinely enjoy. Because when you don’t enjoy and try to convince yourself every single day that you enjoy something, believe me, you will run out of resources, inspiration and energy to blog very fast. People can sense when something was done with joy and it attracts them. On the other hand, to find what you enjoy doing, you need to try many different things before you can find this one thing. Because when you just imagine or are convinced that you hate blogging, and yet you have never written a single blog post in your entire life, how can you even know if you like it or not? When I just started my business, I used to believe that I hated blogging too. But I think that a thing that was here for me is that I didn’t care about teaching foreign languages, I didn’t enjoy it, and it was not something I wanted to do. And of course why in the world would enjoy blogging about something I’m not passionate about?! I guess back then I was still afraid, to be honest with myself, and try to find my real passion. When I started to dig deeper and uncover things that I really enjoy, the blogging process changed completely for me. I started to enjoy it more. I started to learn how to write better. Here are some benefits a blog can do for your business and your small business website. Establish expertise and trust among your audience Your blog should educate and inspire your readers. A blog doesn’t have a direct objective to sell to your audience right away, although, it has a marketing objective. The more you educate and share your knowledge, and expertise, the more you grow your authority. When your authority grows, your audience gets a chance to know you better, like you, and trust you, and it becomes so much easier to sell to them. Numerous studies show that your potential clients need to have on average 7 touch points with you and your content before they decide to buy from you. So be patient, and have trust in yourself, in your expertise and in what you do. You don’t need to know everything when you start. You can start small, and grow your expertise and authority over time. Your blog allows you to repurpose your content to other platforms easily To my mind this advantage of blogging is huge. How many times have you been stuck, not knowing what to post on your social media, what to share with your audience, feeling like you have nothing to say? Of course, planning your content can help you a lot. But when you need to create a new piece of content every single time you want to share something, it gets difficult. But what if I told you that from one blog post you will be able to create endless pieces of content: posts for different social media platforms, videos, reels, and so much more. You won’t be obliged to create a new piece of information every time you would like to say something. You will kill two birds with one stone, not only will you attract a new audience on social media, you will promote your blog, and you will drive more traffic to your website, and as a result, more opt-ins in your email list. Blog helps to attract more traffic to your website Businesses that have blogs on their website get on average 55% more traffic in comparison to businesses websites that don’t have a blog. It’s important to have some sort of valuable information on your website, otherwise, people won’t stay for a long time on your website. Having a blog gives you more chances to appear in Google searches when people are searching for a specific type of information. It gives you the possibility to gain readers who might never have heard of you otherwise. Blog helps you to convert website traffic into leads When you attract more traffic from the internet and social media to your website and share some valuable information, it gives you the possibility to gain more leads for your email list. So even if some part of your audience won’t buy from your right away, it gives you a chance to remarket to them through email marketing, or maybe propose some special offers later. Of course, not all readers will join your email list, but it’s okay. You don’t need everybody. Even a small amount of a very loyal audience can make a difference in your business. That’s why it’s important to finish every blog post you write with a call to action. You need to have something to do when people finish reading your blog post. Don’t forget a CTA after every single blog post you have. Blog will help to create a personal connection with your audience We are always as human beings searching for somebody we can relate to, somebody who has a similar experience, or background, somebody who can understand our struggles. It somehow makes us feel closer to the person, it creates an impression that we