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5 TYPES OF STORIES TO TELL IN YOUR BUSINESS
I already mentioned the importance of using storytelling in your business. In this blog post, I wanted to speak about the different types of stories you can tell in your business. You can use different types of stories to inspire and create an emotional connection with your audience.
You can use stories on different parts of the website, and on different pages, on your social media, on your blog. It’s a very powerful tool everybody should leverage in their business.
Inspire people with your business mission
Instead of a boring mission statement, you can tell a real story of how you found your business. Help your readers to see who you are. When you’re open, and vulnerable, and help your audience to find out more about you, they will connect more to you.
It can be a perfect story to tell on your About page. You can speak about what inspired you to start a business, the obstacles you overcame, what exactly led you to where you’re now, lessons you learnt on your way and how did it change you as a person. Don’t be afraid to share your failures, nobody needs a perfect story. As we all know that it’s not possible to have a perfect life and a perfect business. It’s exactly your failures and difficulties that make you real and relatable.
You can share things you genuinely care about, things that drive you every day and give you the power to keep going! Maybe without even knowing it, you will help or inspire somebody with your business mission.
It’s so important to inspire your audience. It will lead to emotional connection as well as will drive action on your website.
Share success stories or case studies of your clients
Nothing motivates people more than seeing other people with the same problems get the result they want to achieve. It makes them curious, and impatient to get the same results.
When you share success stories of real people and how they benefited from working with you, it creates a lot of trust among new people who arrive on your website or social media pages and they have no idea who you’re and what you do.
A good success story should contain a photo of a real person, a description of problems this person had and what she wanted to achieve before she found you. The second part should be all about the benefits and specific results you helped this person to achieve.
Use stories to educate
You can use stories to educate, explain your point of view or explain complex notions in a simple way. Stories help to understand complex things as well as to keep attention better, than just dry facts.
If you educate your audience well and share relevant information, they will be more loyal, they will trust you more and they will come to your website over and over again to get great information.
It shouldn’t necessarily be real stories, it’s totally okay to use imaginary stories. You can use these stories in your blog, on your social media platforms, in education videos or in some other materials you use to attract your ideal client.
Let people imagine working with you
Don’t just describe the features of your services, and speak only about yourself all the time. As I mentioned before nobody wants to read it. People are searching for a solution to their problems, they want to know how they will benefit from working with you.
Let them imagine what working with you will look like. Where they will be in 3 months after working with you? How they life will change? What benefits and solutions to their problem they will get if they choose to work with you?
Numerous studies show that people’s desire to buy a product increase tremendously when they hold it in their hands. But if you’re a service business you can increase their desire by telling a story about your services. It will create desire and will make your offer irresistible.
When you write these types of stories always keep your ideal client in mind. Try to imagine what they want, and what exactly will make them choose you over others.
Share Your personal story
In addition to your brand mission story, you can add your personal story. Speak more about you in relation to your business. Be human, share your struggles, values, things you believe in and things that are important to you.
You shouldn’t try to please everybody, and to appeal to everybody when you tell your story. Try to be yourself, be true to yourself, and speak from your heart. When we open like this, we attract our ideal client who relates to us, and who has the same struggles or doubts.
From my own experience, I can tell that it’s hard to do. It will feel uncomfortable, and you will want to hide, but don’t let these feelings prevent you from sharing your real story. When it’s getting uncomfortable, it means that you come out of your comfort zone and grow.
Final thoughts
Telling stories is natural for us as human beings. If you just starting out, it can sometimes feel that it’s not for you. But if you want to learn how to write good stories, you need to try and fail sometimes.
Great stories will help to grow your business, captivate people’s attention, and connect to your audience.