If you decide you create your business, probably you already know what you want to offer. Although, it’s so important to take your time to learn more about your values, strengths, and you as a person. What drives you? What keeps you awake at night? What is important to you and why? What are you really good at? You should always focus on your strengths. Although, I believe that in today’s world it’s possible to master any domain even if you have never worked in this field before.

It’s very easy when you just start out to get intimidated by other people, who have been in the field for many years. It’s also very easy to start comparing yourself to others. But it leads to nowhere, you can lose your voice, and before even finding it, imitate what other ” successful” people are doing, even if it feels not like you. Be very careful when it happens.

I personally had really hard times with all this, when I started. I saw all these “successful” entrepreneurs with beautiful websites, and strong personal brand, who were showing up consistently and so easily on social media. I was intimidated, created a lot of negative emotions with my thoughts, tried to please everybody, worried about what others will say, and had hardly anything done.

So I would recommend sitting down and writing your why’s values, strengths, and things that will love to do and that will feel like authentic to you. When you have a strong inner foundation, you’re more likely to create extraordinary work and express your voice confidently.

As soon as you’re clear about all this, it will be so much easier to write a copy for your website, choose or create images, step into your power and show up in the world as your authentic self.